This went live this morning – it offers people the chance to check out all sorts of views of London from the point of view of a Mini Cooper (well, a camera mounted on a rod above a Mini Cooper, so about 2m above the ground).
It is awesome in its power – check out the view for SE1 9UY (the postcode for Ludgate House)
The potential applications for this are incredible – once geographic/locational tags are added to enrich this resource, this could be a fantastic way of enhancing local search and the ability of service businesses such as pubs and shops to deliver messaging to people expressing a clear interest in their area.
I suppose the real prize would be integrating all the vast information resources of Google in such a way that content can be delivered to a mobile device on demand for a given location. Which, in itself, raises interesting questions for how exhibitions can make use of proximity technology to enhace the exhibitor and visitor experience.
But my main question was – if you toggle left on the street view of Ludgate’s main entrance, you will see me innocently strolling along in a beige blazer (thankfully not up to anything embarrassing on THAT occasion!). Is this cool, or is it sinister? How would YOU feel?
By Endaf Kerfoot
http://twitter.com/endafk
